Zafar Ali Zaidi | Head of Marketing, Digital & Media
Bank al Habib

As a seasoned professional in the realm of Digital Banking and Communications, Zafar Ali boasts a wealth of over 22 years of extensive international experience dedicated to steering and implementing strategies for sophisticated, enterprise-level solutions in both B2B and B2C environments. Zafar's comprehensive expertise extends across the adept development and meticulous management of digital assets, traversing media channels and multinational corporations. This includes a commanding presence in digital productions, social media platforms, and the nuanced domains of websites and mobile applications. Over the course of his illustrious career, Zafar has taken the helm of diverse product, marketing, and digital media teams, orchestrating an expansive spectrum of responsibilities. These encompass supervision in brand management, marketing research, brand communication, digital marketing, digital development surrounding website platforms and mobile apps, marketing analytics, interface design, online brand protection, and the intricate field of digital media planning. Zafar's professional philosophy is firmly anchored in empowering teams at the grassroots level. Manifesting a proven track record of delivering high-quality services, Zafar is always enthusiastic and willing to undertake challenging roles and champions innovation.