Merhan El Massry | Chief Marketing Officer
FAS Hospitality

Merhan El Massry is an accomplished marketing professional currently serving as the Chief Marketing Officer at FAS Hospitality, a prominent division of the Fawaz Al Hokair Group. With a strong focus on marketing and communication programs, brand management, and corporate & development strategies, Merhan plays a key role in driving the new development vision of the organization.  Before joining FAS Hospitality, Merhan made significant contributions to the luxury hospitality industry in the KSA region. She successfully introduced renowned brands such as The Ritz-Carlton, JW Marriott, The Luxury Collection, Banyan Tree, and others, establishing a strong presence for these establishments. During her tenure as the Area Director of Marketing for KSA & Bahrain at Marriott International, Middle East & Africa, Merhan provided strategic guidance and oversight to over 40 hotels and 12 brands. She was instrumental in promoting Marriott International's luxury, premium, and select brands, solidifying their market position.  As a leading voice for these esteemed brands, Merhan is passionate about developing strategic plans and championing marketing teams to drive brand awareness. She actively collaborates with senior leadership and departmental teams to ensure a streamlined support structure that drives business growth and efficiency.