May El Gammal | Group Chief Marketing & Communications Officer
EFG Holding

May El Gammal is an accomplished executive serving as the Group Chief Marketing and Communications Officer at EFG Holding, a trailblazing financial institution with a universal bank in Egypt and the leading investment bank franchise in Frontier and Emerging Markets (FEM). El Gammal has extensive holistic experience in the financial industry and an unbridled passion for driving impact, she has established herself as a progressive marketing and communications leader. Having joined EFG Holding in 2010, she witnessed and actively participated in the company's evolution from a regional investment bank to a global Financial Services Corporation with a presence across four continents while shaping how the firm projected itself to its respective audience across its footprint. As the marketing and communications department leader, El Gammal was pivotal in shaping the company's growth strategy and executing successful marketing and communications campaigns. Throughout her tenure, El Gammal has overseen the management of the entire brand portfolio, including the launch and management of renowned super brands such as Valu, MENA’s leading universal financial technology powerhouse, a brand she created and grew from its inception, Bedaya, EFG Holding’s Mortgage Finance brand, EFG Corp-Solutions, the Leasing and Factoring brand, and EFG Hermes One the group’s leading securities trading platform. Additionally, she is actively involved in driving the marketing and communications activities of the commercial bank arm of EFG Holding, aiBANK, one of Egypt's fastest-growing banks. With a proven track record, El Gammal combines her expertise in marketing and communications with a deep understanding of the financial industry, enabling her to deliver impactful strategies that contribute to the continuous growth and success of EFG Holding as a listed company on the EGX with over 40 years of rich history in creating impact. With over two decades of experience, May El Gammal possesses extensive expertise in developing compelling public relations strategies, orchestrating successful flagship conferences and events, driving growth marketing initiatives, and spearheading brand creation and management. Notably, she played a crucial role in establishing the sustainability practice at EFG Holding in 2014, underscoring her commitment to responsible marketing and sustainable development as Vice Chairman of the Board of the EFG Foundation for Social Impact. She has actively championed marketing initiatives for over a decade to create meaningful impact, transform lives, and foster positive change in economies, societies, and the environment. Before her role at EFG Holding, May was PR Manager at BNP Paribas and served as a Marketing and Business Development Manager at a prominent coatings company licensed by BASF. Her exceptional capabilities were recognized in 2003 when she garnered the prestigious Best IMC award from the International Advertising Association (IAA), securing first place in the Middle East and ranking third globally. El Gammal holds a Bachelor of Applied Science (B.A.Sc.) degree from the American University in Cairo. Moreover, she has pursued professional development opportunities, earning a diploma in Marketing from the International Advertising Association (IAA). She has also received certifications in ADP from the University of Chicago Booth School of Business and Digital Marketing Strategies, Data, Automation, AI, and Analytics from Northwestern University Kellogg School of Management.