Karen Cordeiro | Director of Marketing Communications
DRIVEN PROPERTIES

With over 16 years of experience in marketing communications, I am passionate about creating and executing global marketing strategies that drive sales, customer engagement, and retention across multiple regions. Currently, I lead the marketing communications team at Driven Properties, a leading real estate company in the UAE. As a Certified Loyalty Marketing Professional (CLMP), I have a deep understanding of customer behavior, loyalty programs, and data-driven marketing. I have successfully managed marketing services for numerous clients, including B2B and B2C segments, and have increased customer lifetime value and reduced churn by leveraging data and analytics. I also have extensive experience in using Salesforce Marketing Cloud and Pardot to optimize email marketing and customer journeys. My goal is to deliver innovative and impactful marketing solutions that meet the needs and expectations of both internal and external stakeholders.