Darine El Sabbagh | Managing Director
Golden Scent

Darine has extensive experience across a variety of fields through working with prominent regional companies, including e-commerce, technology, beauty, retail, insurance, banking, online trading, advertising and F&B industries for 16+ years.

Currently Managing Director of GoldenScent.com, the GCC's largest e-commerce retailer in fragrances and beauty. She also co-founded feel22.com in 2016, the Levant's biggest beauty e-commerce retailer. Prior to that for over 10 years she has specialized in consulting organizations & startups to build their internal digital strategies, marketing teams and mark-tech to take full control of their strategic digital presence and business.

Darine is an accomplished, results-driven, innovative global marketing leader and revenue generation strategist, leveraging extensive experience to drive business success through a data driven approach to identify opportunities for improvement and untapped market segments and building game-changing strategic alliances.