Ahad Hamza Nihal | Marketing Director
Abdullah Al Othaim Investment

As a leader driving the business, my role is to maximize the return on the $10bn investment being made by the group linked closely with Saudi Arabia’s Vision 2030 by having the right positioning and leading the strategic and tactical efforts for all the verticals. Aiming to maximize returns and ensuring the brand speaks to the current audience and future audiences (Generation Alpha).

These verticals include:

• Entertainment (over 30 sites)
• Fashion (over 40 branches and 12 brands)
• F&B (over 30 branches and 10 brands)
• Hotels (over 20 hotels)
• Cinemas (over 14 sites)
• Malls (11 current and 20+ under construction)
• E-Commerce efforts for all of the above
• Digital and performance marketing for all of the above
• Weekly Events and activations in our malls and across the verticals
• Monitoring footfall and implementing weekly tactical measures for the same
• CRM and Loyalty programs development and execution

The ambition is to be the customer’s choice amongst all our assets from an omnichannel perspective and offer offering the most superior customer while measuring NPS, benchmark with other leaders in the market and ensure a sustainable marketing and growth marketing campaigns that are relevant in such a dynamic market full of different consumer behaviors.