Robert Machira | Group Chief Financial Officer
Goodlife Pharmacy Africa

Robert Machira is a seasoned finance professional with a proven track record in driving financial growth and operational efficiency in the retail industry. As the Group Chief Financial Officer at Goodlife Pharmacy Africa, he plays a pivotal role in shaping the financial strategy and ensuring sustainable growth for the organization.

With over 15 years of experience in finance and accounting, Robert has a deep understanding of the complexities of the retail sector, particularly in the African market. His strategic mindset and analytical skills have enabled him to lead successful financial initiatives that have optimized performance and maximized profitability for the company.

Robert is a visionary leader who is passionate about leveraging digital technologies to enhance the customer experience and drive business innovation. He is committed to staying ahead of the curve in the ever-evolving digital commerce landscape, making him a valuable asset in shaping the future of retail in Africa.

At Seamless East Africa 2025, Robert Machira will share his insights and expertise on the future of digital commerce, offering valuable perspectives on how businesses can adapt and thrive in an increasingly digital world. Attendees can expect to gain valuable knowledge and practical strategies from his session, informed by his extensive experience and forward-thinking approach to finance and technology.