Naima Mwawasi | Regional & Country Head CX, Eastern & Southern Africa
United bank for Africa

Naima Mwawasi is a dynamic and results-driven professional with extensive experience in customer experience (CX) and digital commerce within the financial services industry. Currently serving as the Regional & Country Head of CX for Eastern & Southern Africa at United Bank for Africa, Naima is at the forefront of driving innovative strategies to enhance customer satisfaction and loyalty.

With a proven track record of leading successful CX initiatives, Naima is passionate about leveraging technology and data analytics to create seamless and personalized experiences for customers. Her strategic mindset and strong leadership skills have enabled her to drive business growth and improve operational efficiency across multiple markets in the region.

Naima's expertise lies in developing and implementing customer-centric solutions that align with the evolving needs of the digital commerce landscape. She is committed to staying ahead of industry trends and continuously seeks opportunities to optimize processes and drive digital transformation within the organization.

As a speaker at Seamless East Africa 2025, Naima Mwawasi will share her insights on the future of digital commerce, highlighting key strategies for enhancing customer engagement, driving innovation, and staying competitive in an increasingly digital world. Attendees can expect to gain valuable knowledge and practical tips from Naima's wealth of experience in CX and digital banking.