Fiona Ngesa | Deputy Director, Business Development
Kenya Tourism Board

Fiona Ngesa is a dynamic and results-driven professional with a passion for driving growth and innovation in the tourism industry. As the Director for Market Development at the Kenya Tourism Board, Fiona brings a wealth of experience in developing strategic partnerships and implementing marketing initiatives to promote Kenya as a premier tourist destination.

With a proven track record of success in the travel and tourism sector, Fiona is known for her ability to identify market trends, capitalize on emerging opportunities, and deliver impactful campaigns that resonate with target audiences. Her strong leadership skills and strategic vision have been instrumental in driving the growth of Kenya's tourism sector and positioning the country as a top choice for travelers worldwide.

Fiona is a thought leader in digital commerce and e-commerce strategies, with a keen understanding of how technology is shaping the future of the industry. She is committed to staying ahead of the curve and leveraging digital tools and platforms to enhance the visitor experience, drive engagement, and increase revenue for tourism businesses.

At Seamless East Africa 2025, Fiona will share her insights on the future of digital commerce in the tourism sector, offering valuable perspectives on how businesses can adapt to the changing landscape, embrace innovation, and capitalize on the opportunities presented by digital technologies. Attendees can expect to gain valuable knowledge and practical strategies for navigating the evolving digital commerce ecosystem and driving growth in the tourism industry.