Pierre Cassuto | IAB Member and Head of IAB Influencer Marketing Committee
IAB

Pierre Cassuto is the global Chief Marketing Officer of Humanz, an AI-powered platform that makes influencer marketing accessible, rewarding, and transparent for marketers and creators. By offering better data, knowledge and tools, all underpinned by science rather than opinions, the company is on a mission to improve the experience and success of running influencer campaigns for all parties involved. As the CMO for Humanz, Pierre also devotes his time and skills to the company's international expansion efforts. Pierre started his career working for Ogilvy, a renowned global creative company, in its Paris and Johannesburg offices before being headhunted by multiple media companies to assist with their digital transformation. While working for these companies, Pierre also acted as a director for Zanews an International Emmy award-winning satirical news show. He also designed, produced and launched House of Cronies, an original political-based board game. Pierre graduated from the University of Cape Town with a MBA. He also serves as the chairman of the Interactive Advertising Bureau Digital Influencer Marketing Committee.