Faheema Kader | Head of E-Commerce & Marketplace
Avon Justine Pty Ltd

Faheema Kader is a seasoned E-Commerce specialist with extensive expertise in Omnichannel methods. With over a decade and a half of experience in Brand Management and Buying she possesses a deep understanding of the retail sector dynamic and has been at the forefront of transition into the e-commerce and marketplace industry. Faheema has managed brand portfolios in South Africa, North Africa, Middle East and CIS Regions. Her experience as a Trend Forecaster and her commitment to staying ahead of the latest trends and technologies in digital commerce has positioned her as a trusted advisor in the field. With a focus on customer-centric strategies and a dedication to delivering exceptional results, Faheema is driving the future of digital commerce for businesses willing to evolve, adapt or join the E-commerce industry. Faheema believes in mentoring and giving back to the community and has been lecturing students in the field of Business, Marketing, Retail Management and E-commerce to enable them with the skill set needed in these areas when entering the work force.
With a background in business development and digital marketing, Faheema brings a wealth of knowledge and expertise to her role. She is passionate about leveraging data-driven insights to drive business growth and improve operational efficiency. Her strong leadership skills and collaborative approach have enabled her to build high-performing teams and foster a culture of continuous improvement.  With a keen eye for innovation and a strategic mindset, Faheema has successfully implemented cutting-edge technologies and solutions to optimize sales and increase customer engagement. Appreciating both the analytical and creative aspects of E-commerce makes Faheema a rare commodity in this space.

Don't miss the opportunity to hear Faheema speak at Seamless Africa 2025, where she will share her insights on the future of digital commerce and the strategies that businesses can implement to stay ahead in an ever-evolving market.