Safe Direction


Safe Direction® design, manufacture, supply and install innovative guardrails and safety barriers for roads, car parks, warehouses and pedestrians. Founded in Sydney in 2012 we are an Australian-owned manufacturer with a strong focus on research and a relentless pursuit of new product development – all Safe Direction® products are crash tested to ensure compliance with local and international standards.

Our RAMSHIELD® guardrail barrier and range of RHINO-STOP® car park barriers are widely recognised as industry leaders in their markets. With in-house roll-forming manufacturing and engineering design expertise, Safe Direction® are well-positioned to respond to the needs of the Australian constructor.

Safe Direction® became the first Australian company to offer an approved end to end fully MASH compliant steel beam guardrail. The system comprises of our RAMSHIELD® guardrail barrier terminated at each end of an installation with MSKT guardrail end terminals.

We continue to expand our range of innovative products, recently launching RamShield® High Containment (HC) – as well as becoming the exclusive Australian distributor of the only MASH compliant modular bridge barrier available in the country.

In July 2019, Safe Direction® opened a second facility near Melbourne, with the intention of growing our presence in the Victorian market and providing customers with superior service delivery.