Michael Greenberg | SVP of Growth
Ampeco LTD
Michael Greenberg is the Senior Vice President of Growth at AMPECO - a leading EV charging management software provider. He is a seasoned technology executive based in San Francisco with over three decades of experience scaling businesses across marketing technology, SaaS, and e-commerce sectors. Renowned for his expertise in presales, professional services, and solution selling, he excels in driving strategic growth and customer retention programs. With a rich background in global leadership and revenue generation, Michael oversees worldwide growth initiatives at AMPECO with an emphasis on the Americas.
LinkedIn profile:https://www.linkedin.com/in/michaelgreenberg/
Appearances:
Day 1 @ 13:55
Crossing the chasm in EV charging technology
Geoffrey Moore's "Crossing the Chasm" highlights the crucial gap between early adopters and the early majority, a gap that often dooms tech companies.
As an industry we've catered to early adopters—those forgiving enthusiasts. Now, we face the pragmatic early majority who demand reliable, seamless, and predictable solutions. The shift is from "works most of the time" to "it just works." Our previous strategies won't suffice for maturity.
This session will explore achieving a next-generation EV charging tech stack through orchestration, leveraging integration, "great-in-class" technology, and strategic choices to differentiate and succeed.
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