Uma Talreja | Chief Digital Officer
Raymond Ltd | India

Uma Talreja, Chief Digital Officer, Raymond Ltd

Uma Talreja was recently appointed as the Chief Digital Officer at Raymond Ltd after having served a role as the head of strategy for the group. She is responsible for digital transformation of the 91 year old iconic brand and organisation in India. Her passion for consumer data and using it to drive better business decisions puts her at the heart of a large customer centricity drive in the organisation. Her role encompasses CRM and loyalty , analytics , digital marketing , ecommerce and devising the future omni channel strategy and consumer experiences for the organisation . She has head marketing departments for the largest retailers in india for the last 20 years including Aditya Birla Retail Ltd, Shoppers Stop, Tata-Trent amongst others.


LEAD 2017 - Day One @ 10:55

Chair's Opening Remarks

LEAD 2017 - Day One @ 11:20

When is last-click attribution useful?

  • When can last-click attribution give an accurate picture of advertising effectiveness?
  • Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
  • Who benefits most when last-click attribution is used?

LEAD 2017 - Day Two @ 12:00

Service Recovery: How to turn complaining customers in loyal customers

  • How do to service recovery in a 24/7 environment
  • What does it take to turn around a really angry customer?
  • How do you avoid making a fool of yourself in a public forum?
  • Case studies of service recovery from Raymond and Burger King

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