Uma Talreja was recently appointed as the Chief Digital Officer at Raymond Ltd after having served a role as the head of strategy for the group. She is responsible for digital transformation of the 91 year old iconic brand and organisation in India. Her passion for consumer data and using it to drive better business decisions puts her at the heart of a large customer centricity drive in the organisation. Her role encompasses CRM and loyalty , analytics , digital marketing , ecommerce and devising the future omni channel strategy and consumer experiences for the organisation . She has head marketing departments for the largest retailers in india for the last 20 years including Aditya Birla Retail Ltd, Shoppers Stop, Tata-Trent amongst others.