Teresa (Mayeth) Condicion was formerly Procter & Gamble Consumer Insights A. Director. She has 17 years of experience in Consumer Insights across Asia. With 10 years of advanced analytics experience, created multiple innovations for P&G globally, from low-cost Marketing ROI analytics, to volume forecasting methods, to Big Data analytics. She is now the Co-founder and CDO of Snapcart, an award winning, global Disrupt 100 list startup that analyses and predicts shopper behavior through machine learning and big data analysis. Their work is revolutionizing the market research industry, traditionally done in pen and paper surveys among a small sample of households.