Teresa Condicion | Co-Founder & Chief Data Officer
Snapcart | Indonesia

Teresa Condicion, Co-Founder & Chief Data Officer, Snapcart

Teresa (Mayeth) Condicion was formerly Procter & Gamble Consumer Insights A. Director. She has 17 years of experience in Consumer Insights across Asia. With 10 years of advanced analytics experience, created multiple innovations for P&G globally, from low-cost Marketing ROI analytics, to volume forecasting methods, to Big Data analytics. She is now the Co-founder and CDO of Snapcart, an award winning, global Disrupt 100 list startup that analyses and predicts shopper behavior through machine learning and big data analysis. Their work is revolutionizing the market research industry, traditionally done in pen and paper surveys among a small sample of households.


LEAD 2017 - Day One @ 11:20

When is last-click attribution useful?

  • When can last-click attribution give an accurate picture of advertising effectiveness?
  • Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
  • Who benefits most when last-click attribution is used?

back to speakers