Stephen Tompkins | Head of Activation, APAC
Essence | Singapore

Stephen Tompkins, Head of Activation, APAC, Essence

As the Head of Media Activation, Tompkins is charged with overseeing a team of social, display and search media activation experts across APAC. He sits on the Regional Leadership team and has mastered many of the digital marketing skills that are necessary in today’s world including: planning, strategy and activating both performance and branding campaigns for large scale advertisers. He has over 15 years of rich digital media experience in Asia and North America, Before joining Essence Tompkins was with DigitasLBi North America where he developed and scaled DigitasLBi programmatic practice nationally. Prior to DigitasLBi , he spent six years at Publicis across New York, Beijing and Singapore handling operations, activation and strategy for the programmatic practice. Additionally, he was part of the initial Vivaki Media Technology team which developed the original audit process for all ad tech vendors in North America and APAC. He was part of the launch team to set up Vivaki's biddable media practice in Southeast Asia across 8 markets. Prior to joining Publicis, he worked in marketing and account management for Microsoft, Mediaplex and Nielsen. Stephen is adept at changing digital agency marketing landscape and enjoys the fast paced world that agencies offer.


LEAD 2017 - Day One @ 11:20

When is last-click attribution useful?

  • When can last-click attribution give an accurate picture of advertising effectiveness?
  • Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
  • Who benefits most when last-click attribution is used?

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