Russell Tan | Senior Regional Account Manager, SEA- Australia, Japan & South Korea
LaLiga APAC | Singapore

Russell Tan, Senior Regional Account Manager, SEA- Australia, Japan & South Korea, LaLiga APAC

Russell was running as soon as he could walk, and has been fixated on a soccer ball ever since. With a degree in Communications from the University at Buffalo in tow, he developed his marketing and digital expertise through a regional role at a digital agency, and worked with brands like Cebu Pacific Air, Honda, Disney, Columbia Pictures and J.CO Donuts. Seizing the opportunity of the 2014 World Cup, he creatively helped Cebu Pacific announce direct flights to Japan through a campaign that generated digital support for the “Blue Samurais”. At OPPO, he raised the brand profile of a relatively unknown brand to establish it as 3rd in the local market, through creative campaigns and activations such as Neon Lights 2016. He helped to localise and bring out the best of the Global Partnership with FC Barcelona, and made the move to the best league in the world- LaLiga.


LEAD 2017 - Day One @ 14:40

Succeeding in Asia: Lessons from LaLiga’s rebrand

  • What strategy does LaLiga have to compete with the other leagues?
  • What efforts are LaLiga making in order to be relevant to SEA?
  • How is LaLiga aiming to gather more fans/become relevant to non-football fans?

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