Reuben Philip Abraham | Associate Marketing Director
Zalora Group | Singapore

Reuben Philip Abraham, Associate Marketing Director, Zalora Group

Reuben is currently associate marketing director at the ZALORA group. He heads business development at the firm, developing exciting partnerships, Affiliates marketing and running Strategic projects for the 6 countries that ZALORA operates in. In his past, he has led and grown the Facebook, Mobile and Twitter team, focusing on user acquisition, revenue growth and the launch of numerous global tier 1 brands to South East Asia!


LEAD 2017 - Day Two @ 12:00

What level of social media targeting is acceptable in the name of success?

  • What are your reasons for being present on social media?
  • What do you take into consideration when advertising on social media?
  • Is it acceptable for social media platforms to make highly private information available to advertisers?
  • What will be your targeting capability wish list?
  • What next for paid social – what does 2020 look like?

LEAD 2017 - Day Two @ 16:20

An examination of completion rate as a metric for the success of video ads

  • How reflective are completion rates of actual viewability?
  • What counts as a 'view'? A look at Twitter, Instagram, Facebook and YouTube
  • How much importance should completion rates be given as a measure of success?
  • How to target the right way to get maximum efficiency on your video ads
  • What is the most important video marketing metric?

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