Reuben Philip Abraham | Associate Marketing Director
Zalora Group | Singapore

Appearances:

LEAD 2017 - Day Two @ 12:00

What level of social media targeting is acceptable in the name of success?

• What are your reasons for being present on social media?
• What do you take into consideration when advertising on social media?
• Is it acceptable for social media platforms to make highly private information available to advertisers?
• What will be your targeting capability wish list?
• What next for paid social – what does 2020 look like?

Moderator: Kim Hoeu, APAC Paid Social Lead, Essence

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Kim Hoeu / What level of social media targeting is acceptable in the name of success?

Kim Hoeu, APAC Paid Social Lead,
Essence

Kim Hoeu is the APAC Paid Social Lead at Essence. She is a seasoned digital marketer with passion for social media, planning and strategy development. She joined Essence London in 2015 and has been responsible for evolving Essence's social media proposition in the EMEA region; ensuring it...

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Aman Chawla, SVP, Regional Marketing, APAC, Citi

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Aman Chawla / What level of social media targeting is acceptable in the name of success?

Aman Chawla, SVP, Regional Marketing, APAC,
Citi

Aman is currently part of the Regional Marketing, responsible for leading the Social media strategy for Citi across the region (APAC & EMEA) with a strong focus on defining the platform strategy, linking it with business drivers & using open APIs for building embedded technology...

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Reuben Philip Abraham, Associate Marketing Director, Zalora Group

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Reuben Philip Abraham / What level of social media targeting is acceptable in the name of success?

Reuben Philip Abraham, Associate Marketing Director,
Zalora Group

Reuben is currently associate marketing director at the ZALORA group. He heads business development at the firm, developing exciting partnerships, Affiliates marketing and running Strategic projects for the 6 countries that ZALORA operates in. In his past, he has led and grown the Facebook, Mobile...

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LEAD 2017 - Day Two @ 16:20

An examination of completion rate as a metric for the success of video ads

• How reflective are completion rates of actual viewability?
• What counts as a 'view'? A look at Twitter, Instagram, Facebook and YouTube
• How much importance should completion rates be given as a measure of success?
• How to target the right way to get maximum efficiency on your video ads
• What is the most important video marketing metric?

Reuben Philip Abraham, Associate Marketing Director, Zalora Group

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Reuben Philip Abraham / An examination of completion rate as a metric for the success of video ads

Reuben Philip Abraham, Associate Marketing Director,
Zalora Group

Reuben is currently associate marketing director at the ZALORA group. He heads business development at the firm, developing exciting partnerships, Affiliates marketing and running Strategic projects for the 6 countries that ZALORA operates in. In his past, he has led and grown the Facebook, Mobile...

CloseMore