Govind Kavaturi | Director of Expansion – APAC
Branch Metrics | United States

Appearances:

LEAD 2017 - Day One @ 11:00

How to ensure your marketing tech stack makes analytics simple

• What is the actual difference is between ad-tech and mar-tech?
• How much has marketing analytics technology developed? To what extent can it accurately track the effect of marketing expenditure?
• From the marketer’s point of view, how easy is it to build a tech-stack that gives you an apples-to-apples comparison of the effectiveness of your media spend? What are the key challenges?

Interviewee: Jean Thomas, Marketing Director, RedMart

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Jean Thomas / How to ensure your marketing tech stack makes analytics simple

Jean Thomas, Marketing Director,
RedMart

Start-up powerhouse with a Masters in Marketing and Finance. Jean has been leading marketing teams of successful global eCommerce start-ups present in 36 markets (Vinomofo.com, SmartBuyGlasses.com) and more recently RedMart. Well versed in eCommerce & marketing, Jean is a strong digital leader...

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Interviewer: Govind Kavaturi, Director of Expansion – APAC, Branch Metrics

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Govind Kavaturi / How to ensure your marketing tech stack makes analytics simple

Govind Kavaturi, Director of Expansion – APAC,
Branch Metrics

Govind Kavaturi is the Director of Expansion (APAC) at Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels. At Branch, he works towards redefining the mobile landscape in Asia Pacific by spearheading the company’s expansion initiatives ...

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LEAD 2017 - Day One @ 14:40

How realistic is the expectation that marketing analytics will help find causation?

• How much can marketers trust analytics solutions that claim to measure causation, particularly in reference to offline activities for which the path of causation cannot be easily measured?
• How reliably can marketing solutions predict causation over the long term?
• How can the impact of long-term brand building activities, for which direct revenue cannot be attributed except by proxy, be measured?
• Does the focus on marketing analytics privilege the short-term to the detriment of the long-term?

Moderator: Govind Kavaturi, Director of Expansion – APAC, Branch Metrics

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Govind Kavaturi / How realistic is the expectation that marketing analytics will help find causation?

Govind Kavaturi, Director of Expansion – APAC,
Branch Metrics

Govind Kavaturi is the Director of Expansion (APAC) at Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels. At Branch, he works towards redefining the mobile landscape in Asia Pacific by spearheading the company’s expansion initiatives ...

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Ronnie Brown, Head of Digital, DirectAsia

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Ronnie Brown / How realistic is the expectation that marketing analytics will help find causation?

Ronnie Brown, Head of Digital,
DirectAsia

Ronnie moved into digital in 1999 as he was fascinated with new technology and its effects on human behaviour, particularly in marketing where he started his career. That fascination has not dimmed in the intervening 17 or so years. Finding value for businesses in this intersection of technology...

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Priya Mudgal, Singapore Business Leader, Pearl Lam Galleries

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Priya Mudgal / How realistic is the expectation that marketing analytics will help find causation?

Priya Mudgal, Singapore Business Leader,
Pearl Lam Galleries

Priya leads Art Advisory and Sales for Pearl Lam Galleries in Singapore, Asia’s largest and one of the biggest names in contemporary art globally. Priya is passionate about enhancing the positioning of Asian art in the global art market. More than nine years back, Priya chose her passion for art...

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Mei Wai Wong, Business Director, Aspial (Aspial - Lee Hwa Jewellery)

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Mei Wai Wong / How realistic is the expectation that marketing analytics will help find causation?

Mei Wai Wong, Business Director,
Aspial (Aspial - Lee Hwa Jewellery)

Wong Mei Wai is a senior marketing and business leader who has led both global, regional and local brands within the FMCG, retail and service industries, including personal care, food & beverage, luxury and banking categories, in organizations like Unilever, Citibank, Heineken, Fraser &...

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LEAD 2017 - Day Two @ 16:00

Guiding customers to buy

• How to use customer journey maps to help shorten the customer journey
• How to understand where customers fall off, and what can be done to re-engage those who won’t buy
• How customer journey maps can make marketing cheaper and more effective

Moderator: Sanchit Mendiratta, Partner, Happy Marketer

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Sanchit Mendiratta / Guiding customers to buy

Sanchit Mendiratta, Partner,
Happy Marketer

For over 10 years, Sanchit has utilised his experience in digital analytics and technologies to help leading organisations drive digital excellence. He has advised and trained more than 2,000 executives across Asia and the Middle East. Sanchit also shares his digital experience as a guest lecturer...

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Darren Yeo, Experiment Lead at DBS Innovation Group, DBS

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Darren Yeo / Guiding customers to buy

Darren Yeo, Experiment Lead at DBS Innovation Group,
DBS

Darren is the experiments lead at DBS innovation group, and a design practitioner at heart. He provides consultation and training on experimentation, and is one of the contributors to the 1000 experiments conducted at DBS. Till date, he has helped to launch 4 initiatives, and facilitated close to...

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Govind Kavaturi, Director of Expansion – APAC, Branch Metrics

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Govind Kavaturi / Guiding customers to buy

Govind Kavaturi, Director of Expansion – APAC,
Branch Metrics

Govind Kavaturi is the Director of Expansion (APAC) at Branch, the leading mobile linking company that seamlessly connects brands with their app users across all channels. At Branch, he works towards redefining the mobile landscape in Asia Pacific by spearheading the company’s expansion initiatives ...

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Peggy Zhu, Head of Performance Marketing, Grab

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Peggy Zhu / Guiding customers to buy

Peggy Zhu, Head of Performance Marketing,
Grab

An international marketing professional with over 12 years of experience in various industries. Passionate about everything internet and tech. Specialised in performance marketing, marketing analytics, digital and social. Educated in China and Singapore, with both technical and marketing...

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Priyanka Bhargav, Associate Director, Consumer Insights and Research/Corporate Communications/PR, Myntra Designs

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Priyanka Bhargav / Guiding customers to buy

Priyanka Bhargav, Associate Director, Consumer Insights and Research/Corporate Communications/PR,
Myntra Designs

Priyanka brings with her over 13 years of diverse experience of insighting, planning, analytics and operations across telecom, e-commerce, airline, manufacturing and retail. Previously she has worked at Nielsen, Tata group, Jet Airways, IMRB-Kantar. She has generated insights and implications from...

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