Bryony Sanderson | Digital Director
MEC | Singapore

Bryony Sanderson, Digital Director, MEC

Bryony has over 7 years’ experience in the media industry with a background in performance marketing, digital marketing, content planning and organic search. She is passionate about outstanding client service and creating exciting campaigns led by consumer insight that drive tangible business results for brands. She has worked in the UK and Singapore and has driven the success of clients in telecommunications, public health and retail, with 5 years’ experience planning acquisition marketing campaigns for one of the UK’s largest retail and business banks, Lloyds Banking Group. She currently leads digital planning for MEC Singapore.


LEAD 2017 - Day One @ 11:20

When is last-click attribution useful?

  • When can last-click attribution give an accurate picture of advertising effectiveness?
  • Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
  • Who benefits most when last-click attribution is used?

back to speakers