Arnab Ganguly | Group Head of Digital and Analytics
Kanmo Retail Group | Indonesia

Arnab Ganguly, Group Head of Digital and Analytics, Kanmo Retail Group

Arnab possesses over twelve years of experience in Digital Marketing which enables him to identify new opportunities, analysing trends and using them effectively to develop strategies, which are focused on creating amazing campaigns. He is an innovative and tenacious leader who excels at creating strategies to win against competition. He is a demonstrated driver of profitable revenue growth, combining hands-on tactical execution with action-oriented strategic thinking to revitalize existing business, ramp-up new products and services, and penetrate new markets.


LEAD 2017 - Day One @ 11:00

Paid advertising on messaging apps

  • What new forms of paid ads will marketers need to come up with for BBM, Facebook Messenger and LINE?
  • Platform and strategies on BBM, Facebook Messanger and LINE
  • Budget and expected ROI?

LEAD 2017 - Day One @ 11:20

When is last-click attribution useful?

  • When can last-click attribution give an accurate picture of advertising effectiveness?
  • Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
  • Who benefits most when last-click attribution is used?

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