Arnab Ganguly | Group Head of Digital and Analytics
Kanmo Retail Group | Indonesia

Appearances:

LEAD 2017 - Day One @ 11:00

Paid advertising on messaging apps

• What new forms of paid ads will marketers need to come up with for BBM, Facebook Messenger and LINE?
• Platform and strategies on BBM, Facebook Messanger and LINE
• Budget and expected ROI?

Arnab Ganguly, Group Head of Digital and Analytics, Kanmo Retail Group

×

Arnab Ganguly / Paid advertising on messaging apps

Arnab Ganguly, Group Head of Digital and Analytics,
Kanmo Retail Group

Arnab possesses over twelve years of experience in Digital Marketing which enables him to identify new opportunities, analysing trends and using them effectively to develop strategies, which are focused on creating amazing campaigns. He is an innovative and tenacious leader who excels at creating...

CloseMore

LEAD 2017 - Day One @ 11:20

When is last-click attribution useful?

• When can last-click attribution give an accurate picture of advertising effectiveness?
• Is the cost effectiveness of last-click attribution worth the possible distortion of ad effectiveness results?
• Who benefits most when last-click attribution is used?

Moderator: Uma Talreja, Chief Digital Officer, Raymond Ltd

×

Uma Talreja / When is last-click attribution useful?

Uma Talreja, Chief Digital Officer,
Raymond Ltd

Uma Talreja was recently appointed as the Chief Digital Officer at Raymond Ltd after having served a role as the head of strategy for the group. She is responsible for digital transformation of the 91 year old iconic brand and organisation in India. Her passion for consumer data and using it to...

CloseMore

Teresa Condicion, Co-Founder & Chief Data Officer, Snapcart

×

Teresa Condicion / When is last-click attribution useful?

Teresa Condicion, Co-Founder & Chief Data Officer,
Snapcart

Teresa (Mayeth) Condicion was formerly Procter & Gamble Consumer Insights A. Director. She has 17 years of experience in Consumer Insights across Asia. With 10 years of advanced analytics experience, created multiple innovations for P&G globally, from low-cost Marketing ROI analytics, to...

CloseMore

Stephen Tompkins, Head of Activation, APAC, Essence

×

Stephen Tompkins / When is last-click attribution useful?

Stephen Tompkins, Head of Activation, APAC,
Essence

As the Head of Media Activation, Tompkins is charged with overseeing a team of social, display and search media activation experts across APAC. He sits on the Regional Leadership team and has mastered many of the digital marketing skills that are necessary in today’s world including:...

CloseMore

Bryony Sanderson, Digital Director, MEC

×

Bryony Sanderson / When is last-click attribution useful?

Bryony Sanderson, Digital Director,
MEC

Bryony has over 7 years’ experience in the media industry with a background in performance marketing, digital marketing, content planning and organic search. She is passionate about outstanding client service and creating exciting campaigns led by consumer insight that drive tangible business...

CloseMore

Arnab Ganguly, Group Head of Digital and Analytics, Kanmo Retail Group

×

Arnab Ganguly / When is last-click attribution useful?

Arnab Ganguly, Group Head of Digital and Analytics,
Kanmo Retail Group

Arnab possesses over twelve years of experience in Digital Marketing which enables him to identify new opportunities, analysing trends and using them effectively to develop strategies, which are focused on creating amazing campaigns. He is an innovative and tenacious leader who excels at creating...

CloseMore