Aman Chawla | SVP, Regional Marketing, APAC
Citi | Singapore

Appearances:

LEAD 2017 - Day One @ 11:40

How should marketers effectively deal with the proliferation of chat apps?

• What guidelines should marketers adopt when deciding which apps they need to be on?
• Is developing your own customer app even worth discussing anymore?
• Which chat apps should marketers absolutely avoid?
• Do you invest in an app which you know has shrinking usage e.g. LINE, but is still relevant to the market?

Moderator: Nicolas Vanhove, Founder, TUTOROO

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Nicolas Vanhove / How should marketers effectively deal with the proliferation of chat apps?

Nicolas Vanhove, Founder,
TUTOROO

Nicolas Vanhove is a 29-year-old French entrepreneur established in Singapore. He is a sales coach and founder of a marketplace called TUTOROO that connects people with native language tutors near them. He has lived and travelled throughout 45 countries before settling in South East Asia.

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Ophenia Liang, Co-Founder and Director, Digital Crew

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Ophenia Liang / How should marketers effectively deal with the proliferation of chat apps?

Ophenia Liang, Co-Founder and Director,
Digital Crew

Ophenia Liang is the Co-founder & Director of Digital Crew. Liang is a specialist digital marketer into China with both academic and practical experience across the APAC region. She has assisted key global brands to enter and grow in the Chinese market through her strategic planning, execution...

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Aman Chawla, SVP, Regional Marketing, APAC, Citi

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Aman Chawla / How should marketers effectively deal with the proliferation of chat apps?

Aman Chawla, SVP, Regional Marketing, APAC,
Citi

Aman is currently part of the Regional Marketing, responsible for leading the Social media strategy for Citi across the region (APAC & EMEA) with a strong focus on defining the platform strategy, linking it with business drivers & using open APIs for building embedded technology...

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LEAD 2017 - Day Two @ 12:00

What level of social media targeting is acceptable in the name of success?

• What are your reasons for being present on social media?
• What do you take into consideration when advertising on social media?
• Is it acceptable for social media platforms to make highly private information available to advertisers?
• What will be your targeting capability wish list?
• What next for paid social – what does 2020 look like?

Moderator: Kim Hoeu, APAC Paid Social Lead, Essence

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Kim Hoeu / What level of social media targeting is acceptable in the name of success?

Kim Hoeu, APAC Paid Social Lead,
Essence

Kim Hoeu is the APAC Paid Social Lead at Essence. She is a seasoned digital marketer with passion for social media, planning and strategy development. She joined Essence London in 2015 and has been responsible for evolving Essence's social media proposition in the EMEA region; ensuring it...

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Aman Chawla, SVP, Regional Marketing, APAC, Citi

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Aman Chawla / What level of social media targeting is acceptable in the name of success?

Aman Chawla, SVP, Regional Marketing, APAC,
Citi

Aman is currently part of the Regional Marketing, responsible for leading the Social media strategy for Citi across the region (APAC & EMEA) with a strong focus on defining the platform strategy, linking it with business drivers & using open APIs for building embedded technology...

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Reuben Philip Abraham, Associate Marketing Director, Zalora Group

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Reuben Philip Abraham / What level of social media targeting is acceptable in the name of success?

Reuben Philip Abraham, Associate Marketing Director,
Zalora Group

Reuben is currently associate marketing director at the ZALORA group. He heads business development at the firm, developing exciting partnerships, Affiliates marketing and running Strategic projects for the 6 countries that ZALORA operates in. In his past, he has led and grown the Facebook, Mobile...

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