Aman Chawla | SVP, Regional Marketing, APAC
Citi | Singapore

Aman Chawla, SVP, Regional Marketing, APAC, Citi

Aman is currently part of the Regional Marketing, responsible for leading the Social media strategy for Citi across the region (APAC & EMEA) with a strong focus on defining the platform strategy, linking it with business drivers & using open APIs for building embedded technology integrations with key social platforms and messengers for building Citi’s off-US banking experiences. Along with his Social media role, he also works on strategic partnerships across large marketing alliances in the region.


LEAD 2017 - Day One @ 11:40

How should marketers effectively deal with the proliferation of chat apps?

  • What guidelines should marketers adopt when deciding which apps they need to be on?
  • Is developing your own customer app even worth discussing anymore?
  • Which chat apps should marketers absolutely avoid?
  • Do you invest in an app which you know has shrinking usage e.g. LINE, but is still relevant to the market?

LEAD 2017 - Day Two @ 12:00

What level of social media targeting is acceptable in the name of success?

  • What are your reasons for being present on social media?
  • What do you take into consideration when advertising on social media?
  • Is it acceptable for social media platforms to make highly private information available to advertisers?
  • What will be your targeting capability wish list?
  • What next for paid social – what does 2020 look like?

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