Joe leads iProov’s Innovation Team and is responsible for extending iProov’s technologies to new use cases and industries. He joined iProov in 2011 as employee number two. As Technical Director, he built the prototype of iProov’s Flashmark technology before relocating to the US in 2020 to establish iProov’s North America operation, assuming the role of President of iProov Inc. He moved back to the UK in 2022 to take on his current role. Before iProov, Joe co-founded SoftForge in 2008, where he successfully delivered large web-based e-commerce and secure information solutions for the NHS and Shell. Joe holds a degree in Computer Science from University College London.