Magdalena is a travel marketing strategist captivated by behavioural trends, neuroscience and lifestyle concepts. With 10years of multi-market experience across client and agency sides, she is passionate about developing brand strategies for businesses.
As Head of Marketing for European tourism association (ETOA) she led global campaigns promoting Europe as a destination. She worked on research to raise digital awareness in the sector. As Head of Marketing for an integrated marketing agency Accord, she promoted campaigns for clients including Jordan Tourism, Canadian Affair and various hotels and destinations. She has co-organised events with Google London and other partners (Travel Weekly, ECM). Subsequently, Magdalena moved to work on concept development for several new openings and hospitality investment projects in a saturated market-Portugal. In 2016/18 she led launch of two new resorts in Algarve to finally join Vale do Lobo in 2019. Magdalena works on identifying new audience profiles and designing creative ways of describing residential tourism experience through introduction of 'new luxury', based on strong community feel, wellbeing focused and active lifestyle, sustainability, passion, contribution and growth. As a typical Millennial mind, Magdalena has a keen interest in digital, holds Tourism Management MA, Google Squared Digital Marketing certification and is MCIM.
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