George Beard | Head of New Mobility
TRL

George is Head of New Mobility at TRL. George has 12 years’ experience conducting social and behavioural research and evaluation in the transport sector across a variety of areas, including studies of active travel and micromobility safety, electric vehicle adoption, and evaluations of future transport schemes, cycle training and road safety interventions. George is Chair of the ITS UK Active Travel Forum, a Chartered Member of the British Psychological Society, and a member of the International EV Policy Council.