As the Managing Director for Ablerex Southeast Asia with over 15 years’ experience in the Power Systems industry, Sam currently spearheads the product development and distribution channel for the region. Besides setting stringent channel assessment criteria and evaluating potential channel candidates, he is key to providing strategic insights for the company by monitoring market conditions, competitors’ activities, and country analysis.
Having worked from ground up to current position with a strong track record of steering business growth and strategic fundamentals, Sam has dramatically expanded the distribution territory in various geographic regions and increase sales revenue of existing accounts for the company. He continued to add to its product offerings, developing and deploying the Ablerex APF technologies in Southeast Asia and Pacific continent through various channels, including electrical energy, semiconductors, data centers and commercial establishments. These attributes lead to Ablerex’s success in increasing market share, and brand recognition in the rapidly growing competitive market. Ablerex is awarded Business Development Strategy Leadership Award in the world harmonic filter market by Frost and Sullivan. The award recognizes Ablerex’s ability to perceive consumer needs, develop product, successfully introduce products to the industry and identify new market segments to expand the existing customer base.
Sam has demonstrated his ability to drive profitable growth by bringing cross-business collaboration and developing strong relationships with customers, while successfully executing large-scale power projects. With these skills and experience, he is well-placed to take Ablerex Southeast Asia operations to the Next Level.