James Fraser-Murison | Director of Esports
Fraser Esports

James Fraser-Murison, Director of Esports, Fraser Esports

James is the director of his company, Fraser Esports. The first company in the world to run the esports online BTEC, whilst his company also provides esports education and consultancy around the world. His mission is to provide esports education to home educated students, create global curriculum and introduce esports education and its benefits to everyone. James is also the education advisor for Esports Insider (ESI) and has been working in esports education for many years and mainstream education for over 22 years at mid to senior level. His other roles have seen him as a National Trainer for Pearson, the co-creator of the first-ever BTEC in esports, and BDM and QM Samurai founder at Queen Mary's College, Basingstoke. James has won multiple awards for his innovation and leadership in education, including the National Award for the BTEC esports qualification, the Ed Tech Innovator Award from the SCFA, and the NASEF Scholastic Fellow. He is also a global speaker, author, mentor, and ambassador for esports and education, collaborating with prestigious organisations such as Microsoft, Fnatic, NASEF, Gameplan, and Yoyotech. James's mission is to link students with the best work experience opportunities and employers, and to prepare them for the ever-changing workforce and provide support to those in education wanting to discover how esports can help all students.


Pre-Conference Workshops @ 11:00

M3 - Game on, learn on: how to start and grow an esports programme in your school

This workshop will provide a foundation for WHY scholastic esports is impactful, and it will equip you with the HOW: tools to start a new program programme or grow an existing one for maximum impact and FUN! Learn how you can use esports as a platform for students to acquire critical communication, collaboration and problem-solving skills needed to thrive in work and in life. Map out your goals and resources and learn how to use the proven framework from NASEF (the Network of Academic and Scholastic Esports Federations) to implement afterschool or classroom programme to tap into video games beyond play alone. The session will share firsthand experiences and research to demonstrate how students found a new passion for learning, and how the esports ecosystem can be leveraged in clubs or classes to teach foundational STEAM, ELA and SEL skills. You will participate in a variety of exercises and brainstorming activities and walk away with a specific plan for scholastic esports at your site.   

Learning outcomes:

  • Gain a solid understanding of the impact of scholastic esports, armed with practical tools to initiate or enhance programmes, fostering essential skills in students
  • Learn how to use NASEF's proven framework, incorporating firsthand experiences and research to inspire a passion for learning through esports, bridging the gap between play and education
  • Determine your strategy for programs, challenges, and titles to introduce to your students   

Intended audience: Schools

EDUtech Europe 2024 Conference Day 1 @ 14:30

College and career pathways in Esports

  • Explore career opportunities connected to esports.    
  • Learn about college esports programs and scholarship opportunities.     
  • Learn how to leverage NASEF’s framework to develop a scholastic esports program that leads students to college and career pathways.


EDUtech Europe 2024 Conference Day 1 @ 14:50

Follow the leaders: experienced scholastic esports program directors share experience

  • Learn directly about successes, challenges, and best practices in designing and developing a scholastic esports program.    
  • Leverage the experience of other educators who are implementing similar programs.
  • Evaluate in-class and after-school options for an esports program to determine what is best at your site.
last published: 24/May/24 09:55 GMT

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