Alexandru Capatina | Professor
Dunarea de Jos University of Galati

EDUtech Europe 2024 Conference Day 1 @ 12:50

Leveling up students' engagement: unleashing the power of gamification in digital marketing

• Proving the direct correlation between gamified digital marketing strategies and improved learning outcomes during a live presentation of decision-making in the Simbound platform    
• Showcasing the importance of leveraging data for personalising students’ learning experiences, enhancing their satisfaction, and ultimately, driving success in digital marketing campaigns in real-world    
• Highlighting the role of gamification in equipping students with the critical skills needed for the jobs of tomorrow in digital marketing

Alexandru Capatina, Professor, Dunarea de Jos University of Galati

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Alexandru Capatina / Leveling up students' engagement: unleashing the power of gamification in digital marketing

Alexandru Capatina, Professor,
Dunarea de Jos University of Galati

I am Professor at Faculty of Economics and Business Administration from Dunarea de Jos University of Galati, Romania.  I am devoted to tech applications in business education, being Certified Instructor for digital business games: Simbound (https://simbound.com/) and DIG...

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