Alain Goudey | Chief Digital Officer
NEOMA Business School

Alain Goudey, Chief Digital Officer, NEOMA Business School

As one of the leading specialist in France in sensory marketing and digital innovation, Alain Goudey is Associate Dean for Digital and Full Professor of Marketing at NEOMA Business School in France. He is also serial entrepreneur as founding partner of AtooMedia, a sound communication and musical design agency, and its subsidiary, Mediavea, a retail marketing company, but also Sociacom a consulting company in digital. Alain is the co-author of several books and has published his academic work in France and abroad in scientific journals such as International Journal of Research in Marketing and the Journal of Retailing and Consumer Services. His research areas are sensory marketing, design, adoption of disruptive technologies, digital transformation and technologies for education (such as VR, AR and AI).Alain holds a PhD in management sciences from Université Paris-Dauphine and a master’s in management sciences with an IT specialisation from Institut Mines-Telecom Business School.

Appearances:



EDUtech Europe 2022 Conference Day 1 @ 15:55

Panel: XR - Revolutionising education with immersive learning

  • Real-world use scenarios: designing for improved learning outcomes
  • Enhancing experiential learning: providing multisensory experiences that are impossible in the real world
  • The promise of the metaverse
last published: 20/May/22 10:17 GMT

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