David Peller | General Partner & Founder
If Not You Capital

David Peller is a global travel, hospitality, and technology executive with more than 30 years of industry experience spanning Amazon Web Services (AWS), Google (including ITA Software), Booking.com, and Yanolja Cloud. As Global Managing Director for Travel & Hospitality at AWS, he built and scaled the company’s worldwide industry practice into a multi-billion-dollar business, working with many of the world’s leading airlines, hotel groups, airports, OTAs, and travel technology providers on cloud adoption, digital transformation, data strategy, and innovation. Today, David is CEO / Founder of If Not You, an advisory and investment platform focused on travel and hospitality technology. He also serves as a board director and advisor to a number of public and private companies, and venture capital funds, advising airlines, hospitality groups, and technology companies on digital disruption, mergers and acquisitions, growth strategy, cultural change, and international market opportunities.