With more than 25 years of extensive experience in Industrial Automation (IA), I have developed deep end‑to‑end expertise across Pre‑Sales, Marketing, Business Development, Sales, Engineering, Project Execution, and Post‑Sales Support. Throughout my career, I have been dedicated to delivering value‑driven automation solutions, enhancing operational performance, and guiding customers through their journeys in Digital Transformation (DX), IT/OT Convergence, Smart Manufacturing, and Decarbonization & Sustainability. Currently, I am leading the Materials Business Unit across ASEAN, Taiwan & Oceania as the Regional Business Owner (RBO)/ Head of Regional Sales, where I drive strategic growth, market penetration, and customer success spanning key industries including Chemicals, Metals & Mining, Iron & Steel, Pulp & Paper, Semiconductor, and the Mobility Supply Chain, enabling organizations to modernize operations and achieve sustainable performance improvements.