Muhammad Asif is an accomplished leader and seasoned professional in Testing, Inspection and Certification (TIC) sector. He has more than 20 years of experience in product safety assessment / compliance, international trade, business management and strategy development / implementation. He is Chief Executive Officer at TUV Rheinland Arabia LLC, Saudi Arabia. He holds a master’s degree in Mechatronics Engineering from Gwangju Institute of Science and Technology, Gwangju, South Korea.