Paul Gardner | Chief Executive Officer
fresh accounting

Paul is a Chartered Management Accountant with extensive experience working with SMEs and business start-ups. Originally from London, Paul moved to Hong Kong in 2014. Working within fast growing businesses and teams, Paul understands the importance of developing and managing relationships and has a proven track record of both implementing and maintaining accounting systems and processes. Paul believes that the finance function within any business must support the business and actively works to ensure that finance departments are well managed. Prior to establishing Fresh Accounting, Paul gained extensive experience working across several business industries and sectors including: Professional services and management consultancies; Marketing, PR, Design & Creative & Media; Technology & e-commerce; Distribution; Not-for-profit.

Appearances:

Accounting & Business Show Asia 2024 - Day 2 @ 11:25

Panel: The making of riches in the niches: Strategies and technologies for big success in a specialised market across Asia

An increasing number of accountants are focusing on serving various types of niche markets: Industry, Category, Geography and even Personality. By developing a deep understanding of their niches, they are positioned to offer optimal best practice advice to their clients. This results in improved performance advice, increased cash flow and revenue for clients. The practice also benefits. They can streamline marketing efforts and operational processes, leading to increased efficiency, better client service, and ultimately, higher earnings and growth opportunities. Hear from experts on how they have rolled niching out in their own practices

By attending this session, you will gain insights into:

The ABC’s of niches
Explore the benefits of niching both for the practice owner and the clients
Understand the role of technology in enhancing business operations within specific niches.
Learn how to identify and target profitable niches in the Asian market.
Recognise and address common challenges of niching.

Moderator: Heather Smith, Founder, ANISE Consulting

Amanda Gascoigne, Business Coach, Amanda Gascoigne Consulting

Samuel David, Cloud Accountant, business DEPOT

Alfred Ang, Founder and Chief Executive Officer, CALTRiX

Paul Gardner, Chief Executive Officer, fresh accounting

Accounting & Business Show Asia 2024 - Day 2 @ 14:50

Panel: The rise of the Fractional CFO and how it can add value to your business

By attending this session, you will gain insights into:

Understanding key advantages and benefits of engaging a fractional CFO in your organization (case studies)
Discuss how fractional CFOs can drive value through the implementation of best practices in financial reporting, risk management, and compliance
Strategies to effectively integrate a fractional CFO into their operations to maximize value and drive success

Moderator: Daryl Wang, Associate Partner, Ernst & Young