David Ross | Founder
Direction Accounting

David Ross, Founder, Direction Accounting

David is the founder of the Direction Group comprising Accounting, Business Coaching and Offshore Staffing businesses.

He specialises in helping small business owners achieve the success they originally set out for, before the noise and chaos of business took over. Over the last 25 years, David has worked with more than 1,400 businesses, with his clients consistently achieving average growth of 32%.

His Amazon Best-Selling book Awesome Business, Awesome Life gives ambitious business owners a structured path to controlled, consistent and rapid growth.

Through Direction Staffing Solutions, David delivers a client-focused approach to offshore staffing, setting a new standard in what has become a crowded, commoditised market.

David has won multiple awards, including Outstanding Business Leader at local and regional chamber awards, and was a finalist in the Business NSW State Awards. Splitting his time between the Philippines and the NSW East Coast, he works with businesses across Australia.

Appearances:



Day 2 @ 12:30

From Chaos to Clarity: Offshoring that Actually Works

    iscover the unfiltered truth about o shoring - what works, what fails, and how to build a smarter, scalable business without falling into the common traps.”

  • Real Lessons from the Frontline - Insights drawn from 10 years personally navigating the offshoring journey.
  • When Things Go Wrong (and How to Turn It Around) - Honest stories of failure and recovery that reveal the path to success

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  • The Hidden Dangers of “Hiring Direct” - Why this shortcut often costs more than it saves, and what to do instead.

  • The First 90 Days: A Proven Success Blueprint- Practical steps to build momentum and lock in long-term results.

  • Breaking Free from the “Offshore” Label- How redefining your approach creates stronger teams and a smarter business.

last published: 13/Oct/25 05:35 GMT

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