Ziad Shatara | Managing Director & CEO
Robi Axiata

With over 30 years of experience in steering telecommunications businesses across diverse markets—including Jordan, Italy, Bangladesh, and Cambodia—Ziad brings a wealth of expertise in driving innovation, commercial excellence, and technology-led transformation across mobile, broadband, and fixed-line services.

A seasoned telecom leader and transformation architect, Ziad has a proven ability to scale operations, modernize businesses, and reimagine growth strategies in dynamic, high-potential markets. His deep expertise spans information technology, customer experience, and retail operations.

Ziad has held key leadership roles in multiple global communications and technology companies, where he consistently delivered sustainable growth and operational excellence. He was the Chief Technology Officer at Wind Telecommunications in Italy before becoming the Chief Executive Officer of Banglalink Digital Communications Ltd. in Dhaka, Bangladesh.

He spent seven years as the Chief Executive Officer of Jordan’s leading mobile network provider, Umniah, before joining Smart Axiata of Cambodia, where he was instrumental in driving organizational transformation and building high-performing team that sustainably delivered stellar financial performance. Ziad joined Robi Axiata PLC. as the company’s Managing Director and CEO on 1st September, 2025.

Ziad holds a Bachelor’s and Master’s in Computer Engineering from the Technical University of Budapest, Hungary.