Cinch is a AI-automated Device-as-a-Service (DaaS) platform providing affordable, flexible access to smartphones, laptops, and enterprise technology across Singapore and Malaysia, with expansion underway across APAC. Through subscription, leasing, and end-to-end lifecycle management, Cinch reduces upfront costs for consumers and businesses while extending device longevity via refurbishment and multi-cycle recirculation. The platform combines payment orchestration, embedded finance solutions, and proprietary machine learning models for underwriting and asset management to automate the full device lifecycle. Across OEMs, telcos, e-commerce, and offline retail, Cinch powers device distribution at scale. For telco partners specifically, it bundles devices with connectivity to lift ARPU, reduce churn, and unlock new subscriber segments—accelerating technology access while building sustainable, circular device ecosystems.
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