Griffin is the CEO of Pura Vida Bracelets, a hand-made bracelet company from Costa Rica.
Prior to starting Pura Vida Bracelets, Griffin attended San Diego State University where we received his BS in Marketing. During his time there, Griffin lead the internet marketing division for a large restaurant chain in the area. After graduation, Griffin traveled to Costa Rica for 5 weeks and stumbled upon a pair of talented bracelet vendors on the beach. A month later, upon returning to the states, Pura Vida Bracelets was born.