The future of live sports and events is mass-participation. By the end of the decade, fans at every great event on Earth will be using their devices to take part in digital activations with everyone in the stadium. Fans at home will be able to join in. And partners will use these channels to directly communicate with this highly connected and engaged audience. By 2030, this will be ubiquitous, but Piing are delivering it today by creating games for crowds.
Imagine 50,000 fans in a stadium playing a game on the big screens using their phone as a controller without downloading an app. This is the power of Piing, helping brands utilise their sponsorship rights by engaging fans in mass-participation digital activations.