With over 25 years of experience in the Digital and Telecommunications sector, I have specialized in the practical adoption of emerging technologies and technological innovation in companies, cities, and public sector entities. My leadership skills, combined with deep technological knowledge and experience in agile and management methodologies, enable me to lead digital innovation projects that enhance brand value through a user experience-centred approach. I have extensive experience in developing strategic plans for the adoption of innovative technologies for the public and private sectors in Spain, the European Union, and the United Kingdom, working with governments and companies in both regions. I excel in problem-solving and decision-making, ensuring the successful implementation of projects. Throughout my extensive professional career, I have built a wide network of contacts in the Spanish, European, and British public and private sectors.