George Eckton | Insights Programme
Digital Inclusion Alliance

Strategic, people‑centred leader with over two decades of experience driving transformation, service innovation, and cultural change across Scotland’s public and third sectors. I specialise in making complex systems fairer, more inclusive, and more effective, ensuring that services work for the people who rely on them, not the other way around.

Working to surface systems insights in a place and sector based approach so that everyone can participate in society within Scotland.

We will enable the development of a shared understanding of the system-level challenges driving digital exclusion. Build a common agenda for action, co-created across all sectors. Enabling collective impact, where multiple organisations align even more around shared outcomes

Across Scotland, a huge amount of work is already underway to address digital exclusion. Organisations in the public, private and third sectors are supporting people, improving services and building understanding every day. 

With so much activity happening across different priorities, funding streams and ways of working, it can be difficult to maintain a clear, shared picture. As a result, good work does not always connect as effectively as it could.

The DIA exists to address this. 

We work across the system to connect organisations, insight and activity around the shared challenge of digital participation. This means strengthening links between existing work, building a clearer picture of where barriers persist, and supporting organisations to align their efforts where it will have the greatest impact. 

We do not deliver frontline services, and we are not here to replace what already exists. 

Our focus is long-term change. We look beyond immediate fixes to understand the underlying causes of digital exclusion, including how services are designed, how systems interact and how decisions are made. 

By improving coordination, sharing insight and supporting more joined-up approaches locally and nationally, we help organisations make better use of what is already in place and move in a more consistent direction. 

The long-term ambition is a Scotland where people are able to participate in society, access opportunities and engage with the services and connections that matter to them, in ways that reflect their needs, circumstances and choice.