Kimberly McKinley | CMO
UTOPIA Fiber
Kim McKinley helps lead UTOPIA Fiber as its Deputy Director and Chief Marketing Officer. In 2010, she joined the network as a member of its turnaround team, and has helped cement today’s UTOPIA Fiber as the fastest-growing, highest-rated, and most-successful Open Access network in the United States. Day-to-day, Kim actively leads UTOPIA’s marketing, sales, order fulfillment, and customer service teams. In addition to being one of the industry’s most recognizable leaders, she is a Board Member of the Fiber Broadband Association in Washington, D.C and AAPB (American Association for Public Broadband), and speaks frequently about Open Access networks on the national stage. Prior to UTOPIA Fiber, Kim worked in the hospitality marketing industry and has a B.A. in Business Administration from the College of Charleston.
Appearances:
Pre-Conference - Monday, May 6th @ 14:40
AAPB: Public Network Models
The American Association of Public Broadband is hosting pre-conference sessions bringing together experienced leaders from around the county on starting and building public networks. These three sessions will help anyone thinking about or moving towards building a community-owned network better understand what is needed and how to get going.
Session 2 - Public Network Models
There are several models for building a public network. This session will bring together practitioners from startups to successful models including open access, publicly-owned utilities, and districts formed just to bring broadband to multiple communities.
Day 1 - Tuesday, May 7th @ 11:30
Wireless to Open Access Fiber, Embracing New Models to Service our Communities
Hear from a WISP that is expanding and evolving their business model within the rapidly changing broadband space. What do they see as the benefits of being a WISP and operating on open access networks throughout the country.
Day 2 - Wednesday, May 8th @ 14:00
Brand Development, Customer Acquisition, and Revenue Generation: 30 Ideas in 30 Minutes
Two of the industry’s most high-profile marketers share their tricks of the trade in turning fiber brands into cash flowing, self-sustaining projects, in a fast-paced and lively session.
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