Yilmaz Gorali is Vice President of Airline Retailing at Turkish Airlines’ technology subsidiary, where he leads the design and development of the airline’s next-generation Offer and Order–based retailing platform. With over two decades of experience in airline and travel technology, he has overseen major transformations in Passenger Service Systems, Revenue Management, and Merchandising. Yilmaz currently spearheads the “Smart Airline Retailing Platform (SARP),” a platform that comprise Offer / Order components that will power Turkish Airlines, while also creating modular solutions for the broader airline industry. Passionate about customer-centric retailing and digital transformation, he actively contributes to industry discussions on how airlines can accelerate the transition to Modern Airline Retailing and unlock new value from data, personalization, and innovative product design.