Xavier Lagardere | Vice President Of Distribution
Lufthansa Group

Xavier Lagardere, Vice President Of Distribution, Lufthansa Group

Xavier Lagardère is Lufthansa Group’s Vice President in charge of Distribution, leading Lufthansa,
Swiss and Austrian Airlines’ go-to-market strategy and channel solutions. Prior positions include
leading Brussels Airlines channel shift as VP e-Commerce, heading Groupon’s travel business in
France and managing Airline Programs at Amadeus. A French national, Xavier is based in Zurich
and holds an MBA from INSEAD.


World Aviation Festival - 5th September @ 15:15

PANEL DISCUSSION: Airline distribution in 2030 – Gravitating towards airlines, intermediaries or tech giants?

  • Will the power eventually shift from existing travel players to global tech giants?
  • Can NDC and One Order standards shake up the industry and achieve mass adoption by 2025?
  • What will be the challenges of implementing One Order and is this something that will affect your distribution strategy in the near future?
  • How will the role of GDSs evolve and will the OTA/Metasearch/GDS apocalypse become a reality?
  • Will the current ecosystem adapt to include new technologies and user behaviours such as voice search, virtual assistants and instant messaging services?
  • What is the potential for blockchain technology to disrupt airline distribution?

World Aviation Festival - 6th September @ 09:40

Keynote Panel: How is digital, shifting passenger behaviours and transformative technologies disrupting the existing airline ecosystem?

  • Is the “Amazon of Travel” an unachievable myth and can airlines create an intelligent digital mesh of products and services that meet modern passengers needs?
  • Will the airlines dream of transforming themselves into digital mobility brands become a reality?
  • Is the industry lagging behind consumer adoption of technology and what is the future of conversational interfaces when it comes to sales and service?
  • What types of product differentiation should we expect to see through future airline retailing channels?
  • When will the big tech giants disrupt the distribution landscape and will they succeed in taking over the entire value chain in the next decade?
last published: 14/Jun/19 13:05 GMT

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