Sylvía is Chief Customer Officer at Icelandair and Chairman of the board of Íslandsjóðir – an Icelandic investment fund. Prior to that she was Chief Strategy and Marketing Officer at Origo, an Icelandic IT company. Before that she worked for the airline industry in operations, first as Director of Operations Support and then Director of Network Planning for Icelandair. She has experience in connecting operations and marketing, both at Icelandair and also at Amazon, where she started in operations and marketing, both as a financial analyst. At Amazon she worked with engineers within financial teams to forecast capital and operational investment. She later took a product management role in the Kindle marketing and content department. She also has experience also from the Central Bank Of Iceland during the financial turmoil in 2008 and within the Energy sector.