Olaf Backofen | Head of Retail Partnerships
Lufthansa Group

Since April 2021, Olaf has led the Lufthansa Group's Global Retail Partnerships, overseeing the commercial management and strategic development of retail partnerships, including GDS, OTAs, and metasearch engines. His key objective is to strengthen partnerships in digital aviation retail and foster innovation. Before this role, Olaf held various positions within the Lufthansa Group, including Loyalty & Customer Insights, Airline Joint Ventures & Alliances, and Corporate Strategy. His career within the Lufthansa family began at Lufthansa Systems, where he served as Senior Manager for network planning and optimization tools. Olaf holds a PhD in mathematical physics and studied Physics, Mathematics, and Economics studying at the universities of Saarbrücken (Germany) and Berkeley (US). With extensive experience in the airline industry, Olaf is a seasoned strategist, commercial model designer, and analyst.