Loredana Cobzariu | Distribution Product Manager
SAS Scandinavian Airlines

Loredana Cobzariu, Distribution Product Manager at SAS Scandinavian Airlines, stands at the vanguard of airline distribution evolution. With a passion for resilient distribution ecosystems, leveraging IATA's standards - NDC/NDC ONEOrder and modern technology - Offer & Order Management Systems, she has led transformative projects in NDC adoption, forged key partnerships and cost-efficient distribution strategies across roles at SAS, Flyr, and Qatar Airways. Loredana holds an MBA in Aviation Management from the University of Geneva - IATA, and an MA in System Dynamics from the University of Bergen, Norway. At the WAF 2025, she will share insights on her expertise in aligning commercial imperatives with cost-efficient forms of payment and cutting-edge technology.