Chris Ford | Technology Director Retail, Consumer, Travel & Transportation
Thoughtworks

Chris Ford is Thoughtworks’ Technology Director for Aviation, Travel and Retail. In this role he brings Thoughtworks’ substantial global aviation and consumer experience to bear for the benefit his clients in Europe.

He has a broad knowledge of the literature and practices in diverse areas of modern software delivery and is a recognised expert in data, architecture, and agile software development. Chris' recent work has focused at the intersection of customer empathy and modern data engineering, in areas like revenue management, loyalty and personalisation. He regularly shares his insights through public speaking and writing.

Chris has supported aviation companies, airlines, retailers and other organisations in Australia, UK, US, India, Uganda, Spain and Germany to improve their customer experience and software delivery effectiveness. Today he is based in Barcelona Spain.