Peter Ivanov is Managing Director of the Automotive/Mobility Business Unit at Valtech, where he primarily collaborates with OEMs, Tier1 suppliers, mobility companies, and governmental bodies. His focus areas include consulting in Software Defined Vehicle, mobility concepts, and the development of connected backends and digital services in and around vehicles. Previously, he held management positions at AUDI AG in vehicle IT, sales, and technical development. Additionally, he has extensive experience in retail, e-commerce, and marketing with the MediaMarktSaturn Retail Group.