The 10th annual World Generic Medicines Congress 2016 is the most established and leading generic strategy conference in Europe.
The benefits of generics medicines are well celebrated and demand will remain strong with escalating healthcare costs and austerity measures. However generics must continue to overcome barriers including increasing competition, the innovator pipeline crisis and pricing pressure. In the rapidly changing market it is critical to adopt the right business strategy.
This senior executive level meeting continues to attract a growing number of delegates annually who attend to hear comprehensive review of business strategy for affordable medicines from leading companies. It unites senior executives from the generic and biosimilar industry to provide fresh insights, future market trends, innovative commercial strategies and opportunities for growth for affordable medicines.
The organisers, Health Network Communications, design, produce and create conference agendas that are truly world class. Our formats are unique. Our keynotes are genuine disruptors, innovators and thought leaders. Our content and topics are relevant, well-researched and at the cusp of global and regional trends. And our conference presents the largest gathering of senior generics representatives in the industry.
Join us in Barcelona in 2016 and be a part of the story.