The agenda | The business of affordable medicines


The benefits of generics medicines are well celebrated and demand will remain strong with escalating healthcare costs. However, generic pharmaceuticals will have to continue to overcome barriers including increasing competition, the
innovator pipeline crisis and pricing pressure. In the rapidly changing market it is critical to adopt the right business strategy.

The 10th Annual World Generic Medicines Congress is Europe’s premier business event providing a comprehensive review of affordable medicine business strategy. It unites senior executives from the generic and biosimilar industries to provide fresh insights, future market trends, innovative commercial strategies and opportunities for growth for affordable medicines.

Why attend?

  • Identify where the generics industry growth opportunities bare

  • Gain an investor’s perspective on the generics market and understand what this means for your business

  • Hear the latest legal and regulatory developments that will shape your strategy decisions

  • Explore the growth opportunities of complex generics to strengthen business models

  • Understand the current market trends and future challenges for biosimilar success

  • Learn the impact of the current EU & US health policy environment on generic medicines

  • Interact, debate and discuss the key topics of the generics and biosimilar industry at peer-to-peer roundtable discussions

  • Discover untapped opportunities in the global market

  • Collocated with create your own agenda and attend focussed sessions most relevant to your business needs 

  • Network with pioneers, influencers and innovators and return to your company with new ideas and relationships  


World Generic Medicines 2016 brochure